Atlas Business Review
Halden Robotics raises $40M to put arms on the warehouse floor
Placed for Halden Robotics
We get your name into other people's headlines.
ACH is a public relations firm for companies that have something worth reporting. We build the story, find the desks that cover it, and stay on the phone until it runs.
The Ledger
The restaurant group betting three cities on one menu
Placed for Marrow & Vine
Signal Weekly
Inside the climate lab that stopped chasing carbon credits
Placed for Fairweather Labs
What we do
Six practices. Most clients start with one and add the others as the story grows.
Media relations
The core of the work. We build a list of reporters who genuinely cover your category, pitch them something they can use, and manage the relationship after the story runs.
- Reporter research and beat mapping
- Pitch writing and outreach
- Interview scheduling and prep
Launches and announcements
Funding rounds, products, hires, expansions. We plan the run of show, set the embargo, brief reporters ahead of time, and make sure the day itself is quiet on your end.
- Announcement strategy and timing
- Press materials and wire distribution
- Embargoed briefings
Executive visibility
Your founders and executives become people reporters call first. Bylines, panels, podcasts, awards, and the steady presence that makes a name familiar before it's needed.
- Byline writing and placement
- Speaking and podcast bookings
- Award submissions
Crisis and issues
When something goes wrong, the first four hours decide the coverage. We write the holding statement, take the reporter calls, and tell you plainly what will and won't work.
- Rapid response and holding statements
- Reporter handling on your behalf
- Post-incident coverage review
Narrative and messaging
Before any pitching, we settle what you actually stand for. One message platform your whole company can repeat without sounding like it's reading from one.
- Positioning and message platform
- Boilerplate and company facts
- Q&A for hard questions
Media training
A recorded half-day where we ask your spokespeople the questions they're dreading, then play it back. Uncomfortable once so it isn't uncomfortable on the record.
- Mock interviews on camera
- Bridging and message discipline
- Written feedback per spokesperson
Who we've worked with
A selection of clients from the past three years, and what the work produced.
Halden Robotics
Industrial automationSeries B announcement placed in fourteen outlets inside forty-eight hours, including two trade publications that had never covered them.
Marrow & Vine
Restaurant groupA three-city expansion covered by every local daily plus a national food desk, timed to open reservations the same morning.
Ostend Cargo
Freight and logisticsManaged press through a six-week port dispute. No executive was misquoted and no story ran without the company's position in it.
Fairweather Labs
Climate technologyFounder booked on eleven podcasts and two conference keynotes in a single quarter, ahead of a hiring push.
Northgate Credit Union
Financial servicesRebrand coverage across the regional business press, with member-facing messaging that survived the transition.
Sable Interactive
Games studioLaunch reviews in the outlets that actually move preorders, secured under embargo four weeks before release.
Atlas Business Review
The Ledger
Signal Weekly
Northwind Daily
Cadence
The Harbor Post
Fieldnote
Quarterly Index
11
Years in practice, working with the same core team.
240+
Placements secured for clients in the last twelve months.
2 hrs
Median time to respond when a reporter is on deadline.
We'd been ignored by every reporter on our list for a year. ACH got us into three of them within a month, and told us honestly which two were never going to happen.
Tell us what you're announcing.
Send a meeting request and we'll reply within one business day with a time and an honest read on whether we're the right firm for it.